Jun 19, 2013

Upcoming shows for our clients

Client DJ NashD and his hip-hop collective Grizzle Grind Crew will be hitting the Esplanade Outdoor Theatre stage for YFest on Sunday 23 June 2013 at 8pm. Admission is free.

The Mighty Mighty returns with the Pushin'On parties on Friday 28 June, 10pm at Manhattan Building, Level 15 (151 Chin Swee Road). Cover charge is $20, including 1 drink.

Due to unforseen circumstances, West Grand Boulevard would not be able to take the stage for SHINE Youth Festival @ scape on Saturday 29 June. 

Dec 10, 2012

ShiGGa Shay releases new Music Video!

Client ShiGGa Shay has just released his latest Music Video 'Echoes' which features Sylvia Ratonel  Singapore Idol. This would be the 4th and last single to be released from his debut EP They Call Me ShiGGa.

The video is nothing short of ambitious by his standards!

ShiGGa Shay shares his thoughts: "Directing this music video was definitely a dream come true. Working with the people from Betaphats Studios and my team, Grizzle Films - from just conceptualizing the video to actually making it happen."

"Everything was done on a very tight budget so creating the visual representation of the song was really challenging. The video is loosely based on my life experiences from broken relationships to losing my father to cancer a few years ago. The video has a very open ending to it as well. So I'd like to leave it up to the viewers to draw their own conclusions after watching the video."

Nov 27, 2012

The Lefsetz Letter: Advice

This just came in from The Lefsetz Letter which is run by Bob Lefsetz. He writes insights about "the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself".

This looked pretty interesting. So we thought we would share this since it wasn't available on his site as yet.

1. Empower Your Fans

They're the key to your success, not the mainstream media. Fans are forever, newspapers are not, never mind the reporters who write for them. Your fans believe in you, have time for you, are dedicated to you, reciprocate.

Fans want information. Which they can spread. Encourage fan sites. Give exclusives. Give interviews. These are your partners.

2. Say Yes Not No

No only applies if you're a superstar. And there are very few of those left. Let me be clear, say yes to your fans, to the Internet, don't say yes to intermediaries, like corporations or hustlers who say they can do something for you, which they almost definitely will not, and if they do will extract compensation far in excess of what you desire to pay them.

There are no rules. Do it your way. Stumble upon new ideas, forge new pathways, there's no right way, only your way.

3. Be Three-Dimensional

Mystery is history. The more you reveal, the more people can bond to you.

Social media is a running dialogue that pays dividends long after you wish. It's a walk into the wilderness that could leave you very lonely. So don't start unless you plan to finish. It's a commitment almost as strong as your music. Only try to goose it with contests and stunting occasionally. But giving away something people want always works. Give away a free house concert, a free guitar lesson, and don't do this to increase your reach, but to motivate your fan base.

The best tweets are not self-promotional. Sure, you can say you're here or there occasionally, but if you're using the channel as a sales/promotion outlet, people will tune out. Twitter is where you're real. Post thoughts and ideas. Pictures of what's interesting to you. Social media is about coming down from the mountaintop to engage, just like everybody else. But in your case, people are insatiable in their desire to know more about you.

4. Live

Is free and should be promoted ad infinitum. Every one of your shows should be on YouTube and available on the Internet for streaming and downloading. Make every one different, change the set lists, improvise, and your fans will be hooked.

The web is all about getting people to come back. And they'll only come back if you change your site and deliver something intriguing. Live tracks are a reward for those who already come see you and buy your stuff. They're thrilled you're giving back. And they won't stop talking about you.

That's how you succeed today. By having third parties hear about you from your fans. Which is why you want your fans talking about you constantly, to wear down the resistance of third parties. Don't pressure your fans to convert others. Give them the tools, the music, and they'll spread the word.

Come on, who hasn't been on a car or plane ride with their seatmate boring them to death about their passion. But then, if you hear about this same passion from another person, you check it out.

5. Mistakes Count

In other words, make them. We're all imperfect. If you're not making mistakes, you're not taking chances. When you screw up, people love it and are endeared to you. Your screw-up evidences your humanity.

6. Don't Shoot Beyond Your Limits

If you make klezmer music, you're not gonna get on Top Forty radio. Be realistic. If you're making cutting edge, dissonant music, few people will be interested, certainly at first. If your goal is to be ubiquitous, make music in a genre that dominates, like Top Forty/rhythmic or country.

7. Don't Be Sour Grapes

Nobody likes a complainer.

8. Don't Always Be Positive

This is hogwash spread by religious zealots and self-help book writers. Express your disappointment and frustration, just choose your moments. People love to sympathize, and they gloat in your triumph down the line.

9. Honesty & Transparency

Scalping and other ticket shenanigans are for the ancient classic rockers and the here today, gone tomorrow Top Forty stars. The more information you give people, the more they understand. Go to all-in ticketing. Those fees are promoter profit, not kickbacks to Ticketmaster, only acts can change this perception, to the benefit of the industry at large. Go paperless. If you're not doing your best to get your hard core fans into the show, with their rumps in great seats, you're doing it all wrong, you're part of the problem, not the solution.

10. If You're Not Going To Play Your Hits Say So

People might pay to see you once, but not again. If you're not delivering what people expect, be sure they know. And play smaller halls and charge less.

11. Tastemakers

If they've got credibility and a loyal audience they can get you tons of look-sees almost instantly. But you'd better be ready when you get the attention. Justin Bieber broke Carly Rae Jepsen. Howard Stern boosts careers on a daily basis. Stern has a reputation for being honest. If he endorses something, if he says it's worth checking out, his audience does so. If you're a classic rocker or a Gen-X'er there's no better place to promote your product. But Howard does not take you from zero to sixty, you've already got to have a head of steam.

Just because someone has an audience, don't believe they'll give you a ride to commercial heaven. Most talking heads are meaningless. Get on morning television and you think you've made it, but you're part of an inner circle of jerks unaware the rest of the world is laughing at you.

12. Friends

You've got to have them. They're the ones who will get you gigs. Yup, you've got to have a good relationship with not only your fans, but other bands, so you can trade favors. If you think you can make it alone you're wrong. It's okay to have enemies, but if you have no allies, you're going to be defeated.

13. Charts

Are for dummies. It's a full time job keeping your position. And no one's on top forever. You live in the heart of your fans. That can't be quantified. Other than in your income, which no one other than yourself will ever truly know.

14. Criticism

Be wary of it. Don't try to be what others want you to be. They're never satisfied. You're best off being yourself. People don't know what they want until you give it to them. Unless you're giving them what they've already got, which puts a time stamp on your career. Ignore people who say your songs aren't political, that you can't play your instrument, that you've got to do it their way. Unless, of course, you've got no traction. But if you've made it, ignore the naysayers. They just want to turn you into a faceless ideal they're going to put on the scrapheap. Artists are not remade. Artists are singular. Artist go against the grain. Artists are leaders.

15. Advice

Don't heed it if it doesn't feel good. Resonate with your inner tuning fork first and foremost. But don't be afraid to question yourself, don't be afraid to learn.

Oct 31, 2012

The Mighty Mighty live at the Esplanade Outdoor Theatre

Check out client Mighty Mighty's sweat-drenched tribute to their funk-soul-boogie influences in this set! Follow them on their Facebook Page and Youtube channel as well.

Oct 25, 2012

Pushin'On Funk Monthy: Not Really, Not Really

Aging Youth's latest client, The Mighty Mighty, also known as Singapore’s toughest funk band band has been busy in the lab the past 3 months. Busy with songwriting for their upcoming EP slated for an early 2013 release. Tonight, they debut another barn burner. ‘Love Televised’ is a Motown stomper with an uplifting bassline and the story of a man who’s not afraid to show his affection. Through the medium of dance.

The 8-piece funk band has been the resident band for Singapore's longest running funk-soul-boogie night Pushin'On. Pushin’On residents DJs Shellsuit, Chunk and Dave Code will round off the musical trip, along with DJ ¼ Soul (Halve Soul, Netherlands). Roberto Barzarelli is half of Halve Soul, a DJ duo with residencies in Amsterdam and Rotterdam.

Not Really, Not Really
Friday 26 October 2012
9pm till the 10-foot difference
Blu Jaz Café, 11 Bali Lane (2nd & 3rd floor)
$5 entry before 11pm, $10 after. Cos we put on a show.

Oct 23, 2012

Let's Share #5: Branding as a music artist

Video courtesy of SOFT.sg.
What constitutes branding for an artist? How do you maintain and propagate the same messaging across all levels of communication?

Admission is free. Organised by Aging Youth, in conjunction with Singapore Music Society. Part of the 'Let's Share' series, a new initiative by Aging Youth.

1. Keith Tan, founder/ CEO, Slate Entertainment

Keith Tan has been in the music business for over a decade. From music production to entrepreneurship, he has kept his roots deep in Singapore, yet spanning his reach across Asia and the world.

Keith carved out his music career since he was 17. He played a key role in the Esplanade Theatres By the Bay’s programming team. He has since become an entrepreneur in co-founding TAB, a ‘live’ music venue, as well as Slate Entertainment, a talent booking agency specializing in touring international artists in the Asia Pacific region. Artists like Wade & Amanda Robson, Jason Mraz, Rachael Yamagata, Lifehouse, Vertical Horizon, Boys Like Girls, The Cab, A Day To Remember, N.E.R.D./Pharrell, Brian McKnight, Kenny "Babyface" Edmonds and more have toured with Keith.

He has also sat on judging panels of band competitions organised by Baybeats Festival, National Technological University and Power 98FM. Keith has been also one of the resident judges for the Lifestyle/Entertainment category on the Economic Development Board’s entrepreneurship competition for students and has acted as an informal advisor to institutions like the National Arts Council, Media Development Authority and Singapore Tourism Board. Keith continues to make an impact in the music scene with his experience and foresight.

2. Sameer Sadhu, label manager (Asia), Hopeless Records and head of digital & marketing, Love Da Records

At the age of 25, Sameer Sadhu carries over 10 years of experience in music. After playing in bands as a teenager, he decided to switch sides and joined the evil machine that is the business of music in late 2005. Sameer split his time working in the States and in Singapore – with stints at The Militia Group, Wake Me Up Music and P is For Panda, a subsidiary of Hopeless Records. Along with working at labels and management firms, Sameer was the publicist for US band Lakes, and UK band The Cape Race.

In the summer of 2011, Sameer moved back to Singapore to take on the position of California-based Hopeless Records’ first Southeast Asia-based Label Manager. As Label Manager, he oversees the development of the label’s artists and brand in this region. While he continues to hold this position, this past year has seen him taking on a new position as Head of Digital and Marketing (Singapore and Malaysia) for Hong Kong-based music distributor Love Da Records.

Ever the multi-tasker, he also recently co-founded Secret Signals, an artist development agency focused on helping international independent artists reach and connect with audiences in Southeast Asia.

3. Little Ong, co-founder/ creative director, fFurious

Little Ong is the creative director and co-founder of multi-disciplinary creative agency fFurious.

Having a close-knit relationship with the local music community, he has been documenting the local music scene as a photographer since the late 80s and visually manifesting it as a designer. From the mid 90s, he has designed many of the covers and editorials of local music magazine, BigO, and designed the CDs of bands such as Padres, Livonia, Stroll, Force Vomit and X' Ho.

He is fervent in his belief in original Singapore music and continues to contribute in myriad ways. He has been recently organising a succession of +65 Indie Weekend gigs at the Esplanade Outdoor Theatre which stemmed from his agency's design of the quintessential +65 Indie Underground CDs.

4. Tan Chee Meng, director (music), SingTel

Currently responsible for SingTel’s digital music services including AMPed, Chee Meng has been on the forefront of the music landscape in Asia for over 15 years in diverse roles across music media and digital services.

Prior to SingTel, Chee Meng was a pioneer member at Soundbuzz, headed up Talent & Music at MTV Asia and ran an independent digital music consultancy agency with a clientele of international labels, leading digital retailers / services and established brands focused on expansion and growth in the region.

Date: Saturday 20 October 2012
Time: 3pm
Venue: Hood @ Bugis Plus, Level 5